Philosophy
The purpose of our activity is to give the final touch to your old or new musical project, and bring it to its fullest potential, preserving and enhancing its original characteristics.We think that retaining the magic and the emotions of the recording and mixing in the studio is much more important than trying to get the maximum electric level of the end product.
Creative Mastering’s main philosophy lies upon a few basic concepts:
LISTENING:
that is analysing the sound material before
starting to work on it and paying attention to the indications provided
by the people submitting the project (artist, producer, sound engineer)
an initial input on their part can help to focus on the project’s basic
characteristics.
APPROACH: the approach adopted during the mastering
session
allows both to correct any shortcomings and to get the best out of the
whole project, enhancing the creativity and emotional participation of
the people who made the recording and mixing of the original
performance.
Our “sound” takes into great consideration this concept, because we
think that imposing one's own treatment that conforms every project to
the others would destroy the original spirit of the project itself and,
even worse, would run the risk of going out of fashion in a few years.
PROCESSING:
processing at Creative Mastering is
characterized by the fundamental rule of not using presets on the
machines and, above all, erasing the machines’ settings at the
beginning of every new track’s processing phase, in order not to be
affected by the previous one. This will inevitably require more time,
but it will also produce positive results during the project’s
objective analysis.
Our equipment is state-of-the-art and the audio signal is given the
minimum possible electronic path and treatment, even if it may happen
that all the machines are employed at the same time. Thanks to initial
tests we evaluate the possibility to process the material fully
digitally or including an analogic processing phase.
VISIBILITY: this concept refers in particular to
the final
stage of processing, but we already take it into consideration from the
very beginning of the mastering session. What we mean by visibility is
paying attention to the details without losing an overall view of the
project and of the final goal.
While working on an album or a compilation, great attention is
given to the track sequence and to the gaps between the songs, in order
to give the proper fluidity to the whole project.
Ph. +39.0543.703052 - Fax +39.0543.707119 - Web: www.creativemastering.com - E-mail: info@creativemastering.com